COMMERCIAL SIGNAGE Meaning and
Definition
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Commercial signage refers to any type of visual representation or display that is used to promote or advertise a product, service, or business. It is a form of communication that utilizes various design elements and mediums to capture the attention of potential customers and convey information about a particular business or offering.
This type of signage is typically found in public places, such as storefronts, shopping centers, or along roads and highways. It plays a crucial role in attracting customers and creating brand awareness, as it acts as a visual representation of a company's identity and offerings.
Commercial signage can come in various forms, including billboards, banners, posters, neon signs, electronic displays, and window graphics, among others. The design and content of these signs are often strategically crafted to convey a specific message and appeal to a particular target audience.
Effective commercial signage should be visually appealing, memorable, and easy to understand. It should incorporate elements such as bright colors, bold typography, and vivid imagery to make a lasting impression on viewers. Additionally, it should be strategically placed in locations that have high visibility and traffic, ensuring maximum exposure.
Overall, commercial signage serves as a powerful marketing tool that helps businesses attract customers, build brand recognition, and communicate their products or services effectively.
Etymology of COMMERCIAL SIGNAGE
The word "commercial signage" is a combination of two terms: "commercial" and "signage".
The term "commercial" comes from the Latin word "commercium", which means "trade" or "business". Over time, it was adopted into French as "commercial" and then into English, where it refers to activities, goods, or services that are related to business or commerce.
The word "signage" originates from the Middle English term "sign" and the French word "signe", both having the same meaning of a visible indication or signal. The suffix "-age" is added to signify the action or process of displaying signs.
Therefore, "commercial signage" specifically refers to signs or visual displays used for commercial or business purposes. It encompasses various types of signs, such as exterior building signs, billboards, storefront signs, banners, etc.
