The term "coming board" pertains to a concept prevalent in sales and marketing, particularly within brick-and-mortar retail settings. It refers to a panel or display board, typically located near the entrance of a store or within a prominent area, that showcases new or upcoming products, services, or promotions. The main purpose of a coming board is to attract the attention of customers as they enter the store, piquing their interest and enticing them to explore the offerings further.
Coming boards often feature eye-catching graphics, vivid imagery, and informative text, highlighting the key features, benefits, or unique selling points of the displayed items or deals. These boards serve as a visual marketing tool, effectively communicating to customers what they can expect from the store and creating anticipation for future purchases.
Coming boards can vary in size, design, and content depending on the nature of the business and the specific products or services being promoted. They are strategically positioned near the store entrance to ensure maximum visibility, as they aim to capture the attention of both regular customers and potential new visitors. Retailers rely on this display technique to generate curiosity, boost foot traffic, and ultimately drive sales.
In summary, a coming board is a promotional display board strategically placed near a store entrance to showcase new or upcoming products, services, or promotions using visual and textual elements, with the goal of grabbing customers' attention and encouraging their exploration of the store's offerings.
