COLD CALL Meaning and
Definition
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Cold call is a term used in sales and marketing that refers to the act of contacting potential customers or clients without any prior interaction or relationship. It involves a phone call made by a sales representative or marketer to a person or business with whom they have had no prior contact or connection, hence the term "cold" to describe the lack of any warm-up or pre-existing relationship.
When making a cold call, the sales representative typically introduces themselves, their company, and the purpose of their call. The goal is to generate interest and potentially make a sale or establish a business relationship. It requires the salesperson to present their product or service in an engaging and persuasive manner, as they are essentially reaching out to someone who may not have expressed any initial interest.
Cold calling can be done in various industries and sectors, including telemarketing, insurance, real estate, and business-to-business sales. It is often considered a challenging and demanding form of marketing, requiring resilience, persistence, and effective communication skills. Cold calling can be an effective strategy for accessing a wide pool of potential customers and expanding a client base, but it also has its limitations and potential drawbacks, such as rejection, low success rates, and negative perceptions from recipients who may consider it intrusive or unwanted.
Common Misspellings for COLD CALL
Idioms with the word COLD CALL
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cold call
A "cold call" is when someone contacts or approaches a person or organization without any prior contact or relationship, typically for the purpose of selling a product or service.
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