CIRCULATION MANAGER Meaning and
Definition
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A circulation manager is a professional responsible for overseeing and managing the circulation of printed publications, such as newspapers or magazines. Their main objective is to ensure the efficient and profitable distribution of the publication to its intended audience.
The primary duties of a circulation manager include developing and implementing circulation strategies, analyzing market trends, and maximizing revenue. They supervise the distribution system, ensuring that copies are delivered accurately and on time to subscribers, newsstands, retailers, and other distribution channels. This involves coordinating with delivery personnel, carriers, and distributors to resolve any distribution issues.
A circulation manager also monitors and analyzes subscription data, including subscription rates, renewals, and cancellations, to effectively strategize retention and acquisition efforts. They work closely with advertising and marketing teams to develop and execute campaigns aimed at boosting subscriptions and increasing readership. Additionally, they may negotiate contracts and rates with external distribution partners.
Furthermore, a circulation manager uses various tools and technologies to track circulation data, including sales figures, delivery routes, and customer demographics. This data analysis allows them to identify areas for improvement, estimate demand, and adjust distribution strategies accordingly.
In summary, a circulation manager plays a crucial role in the publishing industry by overseeing the distribution process, managing subscriptions, and implementing strategies to maximize audience reach and profitability.
Common Misspellings for CIRCULATION MANAGER
- xirculation manager
- virculation manager
- firculation manager
- dirculation manager
- curculation manager
- cjrculation manager
- ckrculation manager
- corculation manager
- c9rculation manager
- c8rculation manager
- cieculation manager
- cidculation manager
- cifculation manager
- citculation manager
- ci5culation manager
- ci4culation manager
- cirxulation manager
- cirvulation manager
- cirfulation manager
- cirdulation manager
Etymology of CIRCULATION MANAGER
The word "circulation manager" can be broken down into two parts: "circulation" and "manager".
1. "Circulation" refers to the act of moving or flowing in a circular or circuitous path. It is derived from the Latin word "circulatio", which means "a going round" or "a revolving".
2. "Manager" refers to a person who is in charge of directing and controlling activities or people within an organization. It comes from the Italian word "maneggiare", which means "to handle" or "to manage".
Therefore, the word "circulation manager" combines these two elements to describe a person responsible for overseeing the flow and movement of something within an organization, typically in relation to newspapers, magazines, or other forms of printed publications.
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