Pronunciation: [sˌiːsˌiːˌɛfsˈiː] (IPA) 
The spelling of "CCFC" is easy to understand once you see it in phonetic transcription: /ˌsiː.siː.ɛf.ˈsiː/. Each letter represents a sound: the "C"s make a hard "k" sound, while the "F" is pronounced as an "ef" sound. Between the two "C"s is a dot, which represents a pause or separation between the two sounds. In full, the word stands for "Coventry City Football Club", and is often used as shorthand for fans or journalists.
CCFC stands for "Campaign for a Commercial-Free Childhood." It is a non-profit organization that aims to protect children from the harmful effects of advertising and commercialization. As a watchdog, CCFC's primary objective is to ensure children have opportunities for creative play, healthy development, and quality education without being exploited or targeted by corporations seeking to profit off their vulnerabilities.
The Campaign for a Commercial-Free Childhood focuses on advocating for policies and practices that limit or eliminate the intrusive presence of advertising and marketing aimed at children. CCFC works to counteract the commercialization of childhood through public education, organizing campaigns, legal actions, and raising awareness among parents, educators, policymakers, and the general public.
The organization actively challenges the promotion of products and brands through various media channels, including the internet, television, movies, and toys. CCFC believes that children should be protected from commercial interests that can undermine their well-being, self-esteem, and overall development. They emphasize the importance of safeguarding children's right to privacy, imagination, and a media environment that enriches their minds instead of diminishing their social and emotional growth.
By advocating for comprehensive media literacy education, stricter regulations on advertising aimed at children, and the reduction of corporate marketing in schools, CCFC strives to create a more equitable and healthier environment for children's physical, cognitive, and psychological development.
