Pronunciation: [kˈɑːɹuː] (IPA) 
The spelling of the word "CARU" can be explained using IPA phonetic transcription. In IPA, the word is spelled as /ˈkaɹu/. The first syllable is pronounced as "ka" with the sound of the letter "K" and the "ɑ" sound. The second syllable is pronounced as "ru" with the sound of the letter "R" and the "u" sound. The phonetic transcription accurately represents the sound of each letter in the word "CARU".
CARU is a term that is commonly used in the context of advertising and marketing, specifically relating to the protection of children's privacy and safety. The Children's Advertising Review Unit (CARU) is a self-regulatory program established by the Better Business Bureau (BBB) in the United States to help regulate and monitor advertising directed towards children under the age of 12.
CARU operates as a division of the BBB's National Advertising Division, focusing on promoting responsible advertising and safeguarding the interests of children. Its primary goal is to ensure that advertisements directed at children are age-appropriate, truthful, and do not employ unfair or deceptive marketing practices. CARU accomplishes this by monitoring advertising across various media platforms, including television, print, radio, and the internet.
CARU establishes guidelines and standards that advertisers must comply with when developing advertisements targeted at children. Some areas covered by these guidelines include the disclosure of product sponsorship, appropriate use of testimonials and endorsements, accurate depiction of product features, and protection of children's privacy in online advertising.
In addition to monitoring and evaluating advertising content, CARU also reviews complaints submitted by consumers and competitors regarding potentially questionable ads. If a violation of its guidelines is found, CARU can recommend changes or voluntary modifications to the advertiser. Failure to comply with CARU's recommendations may result in further action, including referral to the appropriate governmental organizations or regulatory authorities.
Overall, CARU plays a vital role in safeguarding children's interests in advertising, ensuring that they are not subjected to misleading or inappropriate content and protecting their privacy rights.
