CAMRA, an acronym for the Campaign for Real Ale, is a consumer organization based in the United Kingdom that advocates for the preservation and promotion of traditional cask-conditioned ales. Established in 1971, CAMRA focuses on supporting and promoting real ale, which is defined as beer brewed from traditional ingredients, such as malted barley, water, yeast, and hops, and is fermented in the container it is served from, usually a cask.
CAMRA works towards its mission by campaigning for the rights of beer consumers, encouraging the provision and consumption of quality ales, and protecting pubs and breweries that produce real ale. With over 200,000 members, the organization conducts various activities, including beer festivals, pub guides, and a beer rating system to help consumers identify establishments that serve real ale.
Additionally, CAMRA plays a role in influencing public policy and legislation relating to the pub and brewing industry in the UK. They advocate for measures that support local breweries, prevent the closure of pubs, and ensure a diverse and thriving beer culture.
The significance of CAMRA lies in its dedication to maintaining the traditions and heritage of British brewing, as well as its commitment to representing the interests of beer drinkers. By promoting real ale, they encourage the support and preservation of traditional brewing methods, and contribute to the overall quality and diversity of the UK beer scene.
