CABVISION Meaning and
Definition
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Cabvision is a term that refers to a specialized in-taxi video advertising and entertainment system. It is a technology-driven platform installed in taxi cabs, which aims to provide an engaging and interactive experience for passengers during their journeys.
The Cabvision system usually consists of a touchscreen monitor mounted in the backseat of the taxi, providing a range of features and services to the passengers. These features may include on-demand video content such as news, entertainment programs, documentaries, and commercials. Additionally, it can provide information about local attractions, weather updates, and special offers from advertisers.
The primary purpose of Cabvision is to enhance the passenger's experience by offering a source of entertainment and useful information during their travel time. The interactive nature of the system allows passengers to choose from a selection of content and make requests for specific services.
From an advertising perspective, Cabvision serves as a valuable platform for businesses to advertise their products or services directly to a captive audience. Advertisements and promotional videos are strategically placed within the system, targeting a specific demographic based on the taxi's location or the passenger's destination.
Cabvision is fast becoming a popular marketing medium due to its ability to effectively reach a wide audience within a confined space. It has revolutionized traditional taxi advertising by blending technology, entertainment, and information, making the taxi journey more enjoyable and informative for passengers while providing an effective advertising platform for businesses.
Etymology of CABVISION
The term "cabvision" is a combination of two words: "cab" and "vision".
1. Cab: The word "cab" is derived from the French word "cabriole", meaning "a small vehicle with a lightweight body", or "capriole", which refers to "a light, two-wheeled carriage". Over time, the term "cab" came to be associated specifically with horse-drawn carriages for hire or rental. The word eventually extended its meaning to motorized vehicles used for public transportation, such as taxis.
2. Vision: The word "vision" comes from the Latin word "visus", which means "sight" or "to see". It refers to the act of perceiving something using the eyes or the ability to imagine or foresee something.
Combining these two terms, "cabvision" implies the integration of visual information or sight within a cab or taxi context.
