The Broadcasting Authority of Ireland (BAI) is a regulatory body established under the Broadcasting Act of Ireland in 2009. It is responsible for the regulation and oversight of broadcasting services and content in Ireland. The BAI operates independently with the objective of safeguarding the public interest in relation to broadcasting.
As a broadcasting authority, the BAI holds the responsibility of ensuring that broadcasters comply with the relevant legislation, codes of practice, and licensing requirements. It has the power to grant and revoke licenses for broadcasting services, including television and radio, and monitors compliance with programming standards and advertising rules.
The BAI plays a crucial role in maintaining diversity and plurality of broadcasting in Ireland, as it strives to provide a wide range of programming options to cater to the interests and needs of the public. It promotes fairness, accuracy, and impartiality in the portrayal of news and current affairs, and it encourages high-quality educational and cultural programming.
Furthermore, the BAI also has a role in promoting the Irish language (Gaeilge) within the broadcasting sector. It supports the provision of broadcasting services in Irish and ensures that the language is given appropriate representation and safeguarded in line with legislation.
The Broadcasting Authority of Ireland acts to protect and enhance the rights and interests of audiences, promoting ethical standards and fairness in broadcasting content, while fostering a diverse and inclusive media landscape.