BROADCAST AUTOMATION Meaning and
Definition
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Broadcast automation refers to the utilization of computer systems and specialized software tools to streamline and enhance the process of broadcasting audio or video content. It involves the automation of various production, scheduling, and playout tasks involved in the broadcast process.
In a broadcast automation system, content is digitized and managed in a central database or media server. This central storage enables easy access and retrieval of media assets such as audio and video files, graphics, and metadata. The automation software generates schedules and playlists based on predetermined criteria, providing a seamless flow of content for broadcasting.
Broadcast automation systems enable efficient management of programming content, facilitating the scheduling of shows, advertisements, and promotional material. They also automate the process of ingesting, editing, and organizing media files, reducing manual effort and potential errors.
Automation further extends to the playout stage, where the broadcast automation software controls the transmission of content as per the schedule and playlist. This automation ensures precise timing, seamless transitions, and accurate handling of cues, such as commercials or station identification.
Broadcast automation systems can also integrate with other functionalities, such as traffic and sales management, allowing for better coordination between advertising schedules and content. Moreover, these systems may include monitoring and logging capabilities, facilitating quality control and compliance with regulations.
Overall, broadcast automation enhances efficiency, reliability, and precision in the broadcasting workflow, enabling broadcasters to deliver high-quality content consistently while minimizing human intervention.
Etymology of BROADCAST AUTOMATION
The term "broadcast automation" is a combination of two words: "broadcast" and "automation".
The word "broadcast" originated from the field of agriculture, where it referred to scattering seeds by hand or using a machine over a wide area of land. In the late 19th century, with the development of telegraphy and radio technologies, "broadcast" began to be used to describe the transmitting of signals over a wide area instead of narrow point-to-point communication.
The word "automation" comes from the Greek word "automatos", which means "acting of oneself" or "self-moving". "Automation" refers to the use of various technologies and systems to perform tasks or processes with minimal human intervention.
In the context of "broadcast automation", the term emerged when radio and television broadcasting became increasingly automated with the use of technology.
