BRANNOCK DEVICE Meaning and
Definition
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The Brannock device is a specialized measuring tool typically used for accurately determining the size and fitment of footwear. Specifically, it is a foot-measuring instrument that assists in determining a person's shoe size and width. Its primary function is to measure the length, arch length, and width of the foot, allowing for an optimal fit for various shoe styles.
The device is composed of various components, including a metal footplate with scales marked in both inches and centimeters. The footplate fits intimately against the heel, allowing the foot to be properly positioned for measurement. On the footplate, there are movable metal pointers, commonly referred to as "sliders," that can be adjusted to obtain precise measurements.
By adjusting the sliders, the device accommodates the individual's foot length, arch length, and width. The Brannock device is renowned for its accuracy and is widely used in shoe stores, ensuring proper foot measurement and particularly helpful for individuals with non-standard foot sizes or shapes.
This tool was invented by Charles F. Brannock in 1927 and has become a staple in the footwear industry ever since. It remains an essential tool for shoe fitting and is recognized globally as a standard device for determining foot size and obtaining the optimal fit, leading to enhanced comfort and reduced foot-related issues caused by ill-fitting footwear.
Etymology of BRANNOCK DEVICE
The term "Brannock device" is named after its inventor, Charles F. Brannock. The device is a shoe-fitting instrument that accurately measures the length, width, and arch length of a person's foot. Charles Brannock, an American, created the first prototype in 1925. He later patented the design in 1927. The device became highly popular and was widely adopted by shoe stores around the world. As a result, it was named after its creator and became known as the Brannock device.
