The spelling of the word "Bouchard" can be tricky to decipher based on its pronunciation. In IPA phonetic transcription, "Bouchard" is spelled as /buʃɑr/. The initial "B" sound is followed by the "u" sound as in "book", then the "sh" sound as in "shower", and the "a" sound as in "father". The final "rd" sound is represented by the phonetic symbol /r/. So, when spelling "Bouchard", remember the unusual combination of /uʃa/ in the middle, and the final /r/ sound.