BODY COPY Meaning and
Definition
-
Body copy refers to the main text or written content within an advertisement, marketing material, or any publication such as magazines or newspapers. It is the central part of a piece of writing that provides information, describes a product or service, or conveys a message to the target audience.
Typically, body copy is longer in length compared to headlines or subheadings and serves as a detailed explanation or narrative that expands upon the main idea presented. It is designed to capture the reader's attention, engage their interest, and provoke a desired response. The purpose of body copy can vary depending on the context, whether it aims to inform, persuade, entertain or educate the audience.
In advertising, body copy plays a vital role in communicating the benefits, features, and unique selling points of a product or service, influencing consumers' purchasing decisions. It provides detailed information about the product, including specifications, usage instructions, testimonials, and other relevant details.
Body copy should be well-written, engaging, and easily comprehensible, utilizing appropriate language and tone to effectively reach and connect with the target audience. It is often strategically placed alongside visuals such as images, videos, or infographics to enhance comprehension and retention of the information conveyed.
In summary, body copy refers to the main written content that provides detailed information or conveys a message in an advertisement, marketing material, or publication. It is an important component of communication and marketing strategies, aimed at informing, persuading, or entertaining the intended audience.
Etymology of BODY COPY
The term "body copy" is a combination of two words: "body" and "copy".
The word "body" has its roots in the Old English word "bodig", which referred to the physical structure of a person or animal. Over time, it expanded in meaning to include the entire physical form, and eventually came to be used metaphorically to mean the main or central part of something.
The word "copy" originates from the Latin word "copiare", meaning "to write in full". It entered the English language in the 14th century, referring to a written or printed version of something.
When used together, "body copy" is a term commonly used in publishing and advertising to describe the main text or content of a document, article, advertisement, or other written material. It refers to the bulk or main portion of the text, as opposed to headings, subheadings, or captions.
