Pronunciation: [bˈə͡ʊbə͡ʊz] (IPA) 
The spelling of the word "bobos" may seem confusing at first glance, but it is actually quite simple when broken down phonetically. The word is pronounced as /ˈbɒbɒz/ with stress on the first syllable. The double "o" sounds like the short "o" in "box" and the final "s" is pronounced as a soft "z" sound. "Bobos" is often used colloquially to refer to a trendy, bourgeois lifestyle.
Bobos, a portmanteau of "bourgeois bohemian," is a term used to describe a social group or cultural phenomenon that emerged in the late 20th century. The term was popularized by American sociologist David Brooks in his bestselling book "Bobos in Paradise: The New Upper Class and How They Got There."
Bobos refer to a distinct class of individuals who combine elements of both bourgeois and bohemian lifestyles. They are typically well-educated, financially successful professionals who display a blend of conventional middle-class values and countercultural aspirations. Bobos tend to work in creative or knowledge-based industries, such as technology or media.
This term primarily characterizes a particular socioeconomic group that embraces progressive values while simultaneously enjoying material affluence and cultural trends. Bobos often prioritize personal fulfillment, authenticity, and social responsibility, actively seeking to find a balance between the pursuit of wealth and the preservation of non-materialist principles. They may engage in practices like organic food consumption, environmental awareness, and social activism.
In their consumption habits, bobos tend to favor high-quality products that reflect their refined tastes, embracing a mix of vintage and contemporary styles. They often gravitate towards cultural symbols that signify intellectualism and sophistication, merging highbrow art with mainstream accessibility.
Overall, bobos represent a complex cultural segment that embodies the paradoxes and aspirations of both the middle class and the bohemian counterculture, marrying affluence with cultural sensitivity in their pursuit of a fulfilling and authentic lifestyle.
The word "bobos" is derived from the stock market crash of 1987, commonly known as Black Monday. The term "bobos" was popularized by American journalist David Brooks in his 2000 book "Bobos in Paradise: The New Upper Class and How They Got There".
"Bobos" is a portmanteau of the words "bourgeois" and "bohemian". In Brooks' book, he used this term to describe a new socio-economic group that emerged in the late 20th century, blending the values of the traditional bourgeoisie (wealth, material success) with the cultural and social values of the bohemian counterculture (creativity, individuality).
The word "bourgeois" originates from French and was historically used to refer to the middle-class urban merchants and professionals. Over time, it came to be associated with conventional and materialistic values.
