BOBL, an acronym for "Buy on Board Larder," refers to an on-board food and beverage service provided by airlines for passengers to purchase refreshments during a flight. This term is commonly used in the aviation industry to describe the practice of selling snacks, drinks, and light meals on a plane, typically on short-haul flights or low-cost carriers, where complimentary food and drink are not included.
The BOBL concept aims to offer a selection of food items and beverages, such as sandwiches, wraps, snacks, hot beverages, soft drinks, and alcoholic drinks, for passengers to buy and enjoy during their flight. It allows airlines to generate additional revenue while satisfying passengers' hunger and thirst needs. The BOBL service usually operates through a menu distributed by flight attendants, and passengers can make their choices and make payments using cash or credit cards.
This onboard retail service has gained popularity due to its convenience and flexibility. It offers passengers the option to customize their own inflight meals as per their preferences and dietary requirements. Additionally, BOBL allows airlines to tailor the onboard offerings to cater to the diverse tastes and demands of their passengers, ensuring a more pleasant inflight experience.
Overall, BOBL provides an opportunity for airlines to enhance their in-flight services and boost their income, all while delivering a range of sustenance options to satisfy the hunger and thirst of passengers during their journey.
