"Beefs up" is a phrasal verb that refers to the act of strengthening, enhancing, or increasing the size, intensity, or importance of something. It involves making something more substantial, robust, or powerful in order to improve its quality, effectiveness, or impact.
In a literal sense, "beefs up" can be used when referring to physically strengthening an object, such as reinforcing a structure or adding more material to increase durability. For example, a building may have its foundations beefed up to withstand earthquakes.
However, the phrase is more commonly used in a figurative sense, implying actions taken to enhance or fortify a concept, an argument, or a situation. For instance, in a business context, one might say that a company is beefing up its marketing strategy, indicating that it is investing additional resources and efforts into making it more powerful, comprehensive, or impactful.
Similarly, in a personal context, someone might say they are beefing up their résumé, meaning they are adding more relevant skills, qualifications, or experiences to make it more impressive to potential employers.
Overall, "beefs up" signifies an intentional effort to make something stronger, more substantial, or more powerful, whether it is in relation to physical objects, concepts, arguments, or personal endeavors.
