The correct spelling of the phrase "be effect" is actually "affective." The first syllable is pronounced as "uh" like in "hut," followed by "fek" with a long "e" sound, and ending with "-tiv" with the stress on the second syllable. The word "affective" pertains to emotions, moods, or attitudes that can influence behavior. It is important to use the correct spelling to avoid confusion and convey a clear message in communication.