BAIT AND SWITCH ADVERTISING Meaning and
Definition
-
Bait and switch advertising refers to a deceptive marketing tactic employed by businesses to attract customers with the promise of a particular product or service at a low price or enticing offer. However, once potential customers express interest or arrive at the business location, they find that the advertised product or offer is no longer available, leaving them either disappointed or feeling manipulated. Instead, the business attempts to persuade or pressure them into purchasing a more expensive alternative.
This technique is often seen as unethical due to its attempt to entice consumers with a misleading advertisement. Bait and switch advertising operates on the principle of luring customers in through an attractive offer, but then unscrupulously redirecting them towards a less desirable or costlier option. The bait is the initial advertisement, enticing customers to inquire or visit, while the switch occurs when the promised item or offer is substituted or unavailable upon their arrival or inquiry.
This strategy aims to take advantage of customers' interest and anticipation, often resulting in frustration and dissatisfaction. Bait and switch advertising is often seen as a violation of consumer protection laws and regulations, which aim to safeguard buyers from misleading or deceptive practices. Businesses found engaging in bait and switch tactics can face legal consequences, including fines and damage to their reputation. Consumers are advised to be vigilant and skeptical of extravagant offers or prices that seem too good to be true, and to report any instances of bait and switch advertising to the appropriate authorities.
