AUTOMATIC MERCHANDISING Meaning and
Definition
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Automatic merchandising refers to the process of using automated systems, such as vending machines or self-checkout kiosks, to sell products or services without the need for direct human intervention. This technique allows businesses to provide convenient and easily accessible purchasing options to customers in a wide range of locations.
In automatic merchandising, products are typically stored and displayed in vending machines or other self-service devices. These machines are equipped with mechanisms that automatically dispense the desired item once the buyer completes the transaction, usually by inserting coins, bills, or using digital payment methods. This eliminates the need for human salespeople or cashiers, making the purchase process more efficient and time-saving.
Automatic merchandising is commonly used for selling snacks, beverages, toiletries, tobacco products, tickets, and various other goods. It can also be found in the form of self-checkout systems in grocery stores, where customers scan and pay for their items without cashier assistance.
This method of merchandising offers several benefits to both businesses and consumers. For businesses, automatic merchandising allows for increased sales and profits by offering products 24/7 in multiple locations. It also reduces labor costs by eliminating the need for personnel to handle transactions. For consumers, automatic merchandising provides convenience, speed, and accessibility to products, especially in areas where traditional stores may be scarce or unavailable. Overall, automatic merchandising has become an important aspect of modern retail, catering to the needs of today's fast-paced and on-the-go consumers.
Etymology of AUTOMATIC MERCHANDISING
The word "automatic" originates from the Greek word "automatos", meaning "self-moving" or "self-acting". It was first used in English in the late 17th century to refer to something that functions independently or without human intervention.
"Merchandising" comes from the French word "marchandise", which means "goods" or "wares". It dates back to the 14th century and pertains to the buying and selling of products, as well as promoting and displaying them in a store.
When combined, "automatic merchandising" refers to the process of selling products or goods using automated machinery or self-service systems. This term emerged in the 20th century with the rise of vending machines and other automated retail solutions.
