ATTRACTIVE MERCHANDISE Meaning and
Definition
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Attractive merchandise refers to products or goods that have qualities or characteristics that appeal to consumers and capture their attention, ultimately enticing them to make a purchase. This term is mainly used in the field of marketing and retailing to describe items that possess visual appeal, aesthetic desirability, and perceived value, thus increasing their likelihood of being purchased.
The concept of attractive merchandise relates to various factors such as appearance, design, packaging, color, size, and overall presentation. These factors are strategically leveraged by retailers and marketers to create an enticing and positive shopping experience for consumers. Attractive merchandise is designed to stand out from competitors and catch the eyes of potential customers, ensuring maximum visibility and exposure.
Retailers often employ various strategies to make their merchandise more attractive, such as creating visually appealing displays, utilizing effective lighting techniques, incorporating eye-catching signage, and arranging products in an appealing manner. By doing so, they aim to create an inviting and engaging atmosphere for consumers, prompting them to explore and purchase the merchandise.
Furthermore, attractive merchandise goes beyond visual appeal; it also encompasses qualities like quality craftsmanship, uniqueness, functionality, and value for money. In addition, the concept of attractiveness can vary among different consumer segments, with factors like demographics, tastes, preferences, and cultural influences playing a significant role.
Overall, attractive merchandise plays a crucial role in the success and profitability of retail businesses, as it serves as a magnet to draw customers, captivate their interest, and ultimately drive sales.
Etymology of ATTRACTIVE MERCHANDISE
The etymology of the phrase "attractive merchandise" can be broken down as follows:
1. Attractive:
The word "attractive" originates from the Latin term "attrahere" which means "to draw or pull towards". The combination of the prefix "ad-" (meaning "to/towards") and the verb "trahere" (meaning "to pull") gave birth to the adjective "attrahere" which describes something that pulls or draws attention, interest, or admiration.
2. Merchandise:
The term "merchandise" originated from the Old French word "marchandise", derived from the Latin word "merx" or "mercis", meaning "wares" or "goods". It refers to the products or goods that are bought and sold in a commercial context.
