The spelling of the word "assures" can be tricky for some learners because of the silent "u" in the middle. In IPA phonetic transcription, it is transcribed as əˈʃʊrz, with the stress on the second syllable. The "a" is pronounced like the "a" in "cat," while the "u" is silent. "S" is pronounced like "s," and "u" is pronounced like "ʊ." The word means to give confidence or guarantee to someone, and it is commonly used in business or professional settings.
Assures is a verb derived from the noun "assurance" and is commonly used in the present tense of the English language. It refers to the act of giving confidence, guarantee, or a certain level of certainty to someone regarding a particular situation or outcome. When someone assures another person, they are providing reassurance or making them feel certain and secure in what they are saying or promising.
In essence, to assure means to convince, persuade, or console by instilling trust or belief. It involves offering a guarantee that something will happen or turning doubts or uncertainties into confidence and certainty. It can be used in various contexts, such as assuring a friend of your reliability, assuring a customer of the quality of a product, or assuring a patient of a doctor's expertise.
The act of assurance often implies a degree of responsibility and commitment by the assurer to fulfill their promises or meet the expectations they have instilled. Thus, the word carries an element of dependability and trust.
Overall, "assures" denotes the action of providing certainty, guarantee, or confidence to another person, often through words or actions, to put their mind at ease or make them believe in a particular outcome or situation.
* The statistics data for these misspellings percentages are collected from over 15,411,110 spell check sessions on www.spellchecker.net from Jan 2010 - Jun 2012.
The word "assures" originated from the Latin word "assurare", which means "to make secure". The Latin term comes from "ad-" meaning "to" or "towards", and "sēcūrus" meaning "secure" or "free from care". Over time, the word evolved into "assure" in Middle English, and eventually became "assures" in its present form in Modern English.