Aspirational, /əˌspɪrˈeɪʃ(ə)n(ə)l/, refers to something that one aspires for or seeks to achieve. The word is derived from the verb aspire and the suffix -ational, which denotes the act of aspiring. The stress falls on the second syllable, and the pronunciation of the final vowel in the first syllable varies between /ɪ/ and /ə/. Despite its length and complexity, the word aspirational is commonly used in marketing and branding to convey a sense of ambition, inspiration, and desirability.
Aspirational is an adjective that characterizes someone or something that exhibits a strong desire or ambition to achieve or obtain a certain goal, status, or lifestyle. It refers to the act of aspiring, which involves setting high aspirations or dreams for oneself.
The term is often used to describe individuals who have a strong desire to improve their current situation or to achieve success in their chosen field. Such individuals are driven by ambition and are willing to work hard and make sacrifices to reach their goals. They are inspired by the idea of reaching a higher level in their personal or professional lives.
Similarly, aspirational can be used to describe products or brands that represent a desirable or coveted lifestyle. These products often serve as symbols of success, wealth, or luxury, and are sought after by individuals who aspire to a certain social or economic status. They embody the ideals and dreams of consumers who aspire to attain a certain level of sophistication or opulence.
Moreover, aspirational can also refer to goals or aspirations that are set in order to strive for self-improvement, growth, or personal development. These aspirations encompass a wide range of areas, such as career, education, relationships, and personal qualities. They inspire individuals to push their boundaries, overcome obstacles, and strive for excellence.
In summary, the term "aspirational" describes the act of having high ambitions, whether it pertains to individuals who aspire for success or products and brands that represent a desired lifestyle. It encompasses the drive to improve one's situation or to attain a certain level of achievement, and serves as a motivation to pursue goals and dreams.
The word "aspirational" is derived from the verb "aspire". The term "aspire" has its roots in the Latin word "aspirare", which means "to breathe upon" or "to desire ardently". In English, the word "aspire" refers to having ambitious hopes or goals and striving towards achieving them. From this verb, the noun form "aspiration" emerged, which means a strong desire or ambition. Eventually, the adjective "aspirational" was derived from "aspiration", describing something that is inspirational or serving as a source of aspiration. It is commonly used to refer to things that people strive for or desire to achieve, especially when it comes to personal or social status, lifestyle, or success.