Pronunciation: [ɐpˈɒfɐsˌiz] (IPA) 
Apophasis is a tricky word to spell. It comes from the Greek word apophanai, which means "to deny." The IPA transcription of apophasis is /əˈpɑːfəsɪs/. The tricky part is the ending, which is spelled with an "-is" instead of "-es" or "-s." This is because it is a Greek word borrowed into English. To remember how to spell it, you can break the word down into smaller parts: a-po-pha-sis.
Apophasis, derived from the Greek words "apo" meaning 'away' and "phasis" meaning 'mention,' is a rhetorical device employed in communication to deliberately deny or express something indirectly while acknowledging it at the same time. This technique aims to emphasize or draw attention to a subject by stating that it will not be discussed or mentioned, thereby heightening curiosity or provoking interest in the very thing being avoided. In essence, apophasis enables a speaker or writer to convey a point indirectly, often resulting in an increased impact on the audience.
By employing apophasis, communicators have the advantage of implying their intended message without explicitly stating it, allowing them to maintain deniability or exhibit subtlety. This device is commonly used in political discourse, persuasive writing, and rhetoric to criticize adversaries, expose hypocrisy, highlight sensitive issues, or maintain a strategic advantage. It can also be employed in literature and poetry to create irony, mystery, or tension.
Apophasis can take various forms, such as explicit denial, feigned modesty, rhetorical questions, or supposing what others might say. Examples of apophasis include statements like "I won't mention the rumors surrounding that scandalous affair," "I will not stoop to discussing my opponent's personal life," or "Perhaps it is not worth recalling the numerous times you have failed."
In conclusion, apophasis is a rhetorical technique that effectively communicates through the omission or denial of a subject, thereby enhancing its significance and engaging the audience through curiosity and intrigue.
The word "apophasis" comes from the Greek word "apophasis", which means "denial". It is derived from the verb "apophēmi", meaning "to deny" or "to say no". The term originated in ancient Greek rhetoric, referring to a figure of speech where one denies saying something while actually bringing it up. It has since been adopted into English and other languages to describe this rhetorical device.
