The word "altify" is a verb coined by the company Altify, which means to optimize or enhance the performance of something. Its spelling follows the convention of many English words, with the "al" representing the first syllable and the "tify" representing the second. In linguistic terms, the word can be transcribed in IPA phonetics as /'æltɪfaɪ/ with the stress on the first syllable. This word is not included in most standard dictionaries.