How Do You Spell AGENCY OF RECORD?

Pronunciation: [ˈe͡ɪd͡ʒənsi ɒv ɹˈɛkɔːd] (IPA)

The term "AGENCY OF RECORD" is often used in the world of advertising and marketing. The correct spelling of this term is [ˈeɪ.dʒənsi ʌv ˈrɛkɔrd]. The IPA phonetic transcription of "AGENCY OF RECORD" highlights the stress on the first syllable, with the "g" sound pronounced like a "j". The "a" in "agency" is pronounced like the "a" in "cat", while the "o" in "of" is pronounced like the "o" in "hot". The word "record" is pronounced with stress on the second syllable and pronounced like the word "record" (verb).

Meaning and Definition
Idioms
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AGENCY OF RECORD Meaning and Definition

  1. The term "agency of record" refers to a professional partnership between a business entity and an advertising or marketing agency that is exclusively responsible for the development and execution of the business's marketing and advertising strategies. In this relationship, the agency of record holds the authority to plan, create, and implement comprehensive advertising campaigns, promotional initiatives, and other marketing activities on behalf of the client.

    The agency of record acts as the primary point of contact for all marketing-related affairs, coordinating and overseeing various aspects of the client's marketing efforts. This includes tasks such as market research, campaign development, media planning and buying, creative production, and monitoring campaign performance. They work closely with the client to establish marketing objectives, study target audiences, identify effective communication channels, and formulate strategies that align with the client's brand identity and goals.

    Furthermore, the agency of record typically maintains a long-term relationship with the client, often through contractual agreements. The agency's expertise and industry knowledge enable them to provide valuable guidance and recommendations to optimize marketing initiatives. This inclusive approach fosters a cohesive and consistent branding across multiple channels and ensures a seamless marketing experience for the client's target market.

    Choosing an agency of record signifies a mutual commitment between the client and the agency, as both parties collaborate closely to achieve marketing success and capitalize on growth opportunities.

Idioms with the word AGENCY OF RECORD

  • Agency of Record The idiom "Agency of Record" refers to a professional advertising or marketing agency that a company or organization has officially engaged or contracted to handle all its advertising and promotional activities. The agency of record is responsible for creating, planning, and executing various marketing campaigns and strategies on behalf of the company. They typically have a long-term working relationship and are entrusted with managing the client's overall marketing efforts.