ACTUAL PRODUCT Meaning and
Definition
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The term "actual product" is a marketing and business concept that refers to the tangible and physical attributes of a product or service, as opposed to its perceived or augmented properties. It represents the physical embodiment of a product that is available for consumption or use by customers.
An actual product encompasses the core features, design, and functionalities that differentiate it from competitors or alternative offerings. This includes its physical appearance, size, color, packaging, and materials used in its construction. Additionally, it includes the product's performance capabilities, specifications, and any added features or accessories.
In essence, the actual product is the final result of the design and manufacturing processes, reflecting the tangible form of a product that customers interact with. Its attributes and characteristics play a significant role in determining its market positioning, target audience, and competitive advantage.
Furthermore, the actual product serves as a basis for customer evaluations and purchasing decisions, as it directly affects its perceived value and satisfaction derived from its usage. By understanding and analyzing the actual product, marketers can tailor their strategies and ensure it aligns with customer needs and preferences, thus enhancing its appeal in the market.
In summary, the actual product denotes the physical form and attributes of a product or service that customers interact with, encompassing its appearance, features, functionalities, and performance capabilities.
Etymology of ACTUAL PRODUCT
The phrase "actual product" does not have a specific etymology as it is a combination of two individual words.
The word "actual" comes from the Latin word "actualis", which means "existing in fact" or "real". It entered the English language in the 14th century with the same meaning.
The word "product" has its roots in the Latin word "productus", the past participle of "producere" which means "to bring forth" or "to produce". It was used in English since the 15th century and refers to something that is made or produced.
When combined, "actual product" refers to the tangible or physical item that is the result of a manufacturing or production process.
